On october 18 th, the 30 winners of the EmbalagemMarca Award – 2011 Great Packaging Cases were announcedat the Convention Center of Senac University, in São Paulo.
Wheaton Brasil stood out by receiving 4 prizes, obtained through the following success cases: Anni of O Boticário, Roll-on Colognes of O Boticário, Dark Chocolate and White Chocolate of da L’cqua di Fiori and the Korres Line of Johnson & Johnson.
The packaging were analized from the viewpoint of the benefits generated to the user industry, suppliers, end consumers and the environmental, considering the reduction in material and costs, productivity, innovation, added value, design and environmental impact.
Get to know more about each one of them below:
Anni – O Boticário The priority in the decoration of the glass bottle of this women’s cologne resulted in innovation and saving. The design strenghtens the magnifying effect of the bottom, decorated by a decal casted to the glass. One notes the stability relief of the flask’s bottom, in which the decoration is hundredths of millimeters from the floor, being therefore protected from friction.
In basic format, without using knives or special materials, the cartridge is enhanced by drawings, handwritten texts, hot stamping, relief, textured varnishes and shine.
Roll-on Colognes – O Boticário These women’s colognes packagings, translate into the opportunity for market and sales channels enlargement. These are 10 milliliters glass flasks with a roll-on applier. The adoption of these called for the development of a reduced size sphere which would not loosen, would not lock and deform with use. Wheaton Brasil had to adjust the ending to the size of the sphere. This is another technological feat, as the tiny diameter and little height of the packaging hampered the entry of the glass batchs into its mould.
Dark Chocolate and White Chocolate – L’cqua di Fiori
The Sexy Chocolate line plays with the senses. Apart from the scent and taste brought on by the fragrance, it explores the touch with the soft touch painting of the flasks and with the contrasts of the varnishes on the cartridge.
The sight is estimulated by the packaging format and by the colors, inspired on chocolates. The hearing – by the sound of the clip and of the metal pendant coupled to the valve.
The investment in the itens was possible by the saving obtained with a standard flask, a strategy that guaranteed a quicker responses to the market.
Korres Line – Johnson & Johnson. With visual daring and plenty of information on the flasks, the Korres brand arrived in Brazil through Johnson & Johnson. Painted glass packaging was developed for the fragrances, with details in silkscreen. The tops, made of two pieces, are exclusivity. The cartridges are differentiated by the “origami” opening.
EmbalagemMarca Award– Great Packaging Cases seeks to encourage and value the search for excellence in Brazilian packaging, awarding those which stand out through the optimization of the collection of their itens or, singly, one or more which weigh decisivelly in obtaining positive results for the user company and for the end user.