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In partnership with Givaudan and the the Wheaton Brasil Group, Santa Marcelina College opens a specialized course in perfumery for various professional sectors.

After its presentation in São Paulo this year with Espaço Perfume Arte + História (Perfume Art and History Space), Santa Marcelina College has set once again the opening of its course “Culture of Perfume – Essence and Science.” Coordinated by fashion consultant and professor Andréia Miron, the new post-graduation course will begin in February 2011 and counts on the support of some of the largest businesses in this segment such as Casa de Fragrância Givaudan (Givaudan House of Fragrance), which originated in Switzerland and is a world leader in scents and fragrances; and the Grupo Wheaton Brasil, the number one manufacturer of packaging for perfumery and cosmetics.

The course Culture of Perfume – Essence and Science is intended to specialize professionals for action in the perfume market in Brazil, a segment which according to estimates from Euromonitor should close out the year of 2010 with gross sales of 63,5 billion reais in hygiene, beauty and perfume products, and which is expected to be number one in the world in perfumery with 11 billion reais, overtaking even the United States. Furthermore, research from the IBGE (Instituto Brasileiro de Geografia e Estatística – Brazilian Institute of Geography and Statistics) indicates that perfumery items already occupy 0.8% of the Brazilian family budget.

Thus, with an eye toward this positive scenario for 2011, FASM developed this post-graduation course directed toward professionals in the areas of fashion, design, marketing, administration, publicity, cosmetics, perfumery and sales. “The objective is to meet the demand of businesses and professionals in the area who have not been able, until now, to count on academic specialization for developmental research,” commented Vera Lígia Gibert, Pró-Diretora Acadêmica (Academic Pro-Director) of Faculdade Santa Marcelina.

The course will cover three semesters with a total of 360 class/hours, on Tuesdays and Thursdays, from 7:50 p.m. until 10:40 p.m. Among the disciplines which compose the course are: History of Perfume; Olfactory Design; Olfactory Marketing; Development of Perfume Packaging; Market Research; Sustainability; and other subjects.

Partners and customized spaces

In order to implement the course, Faculdade Santa Marcelina entered into partnership with the principal business in the perfumery sector. The Casa de Fragrância Givaudan will contribute with its institutional work toward improving student knowledge of the universe of olfactory sensation offered by fragrance from its conception to the final product. In addition, Grupo Wheaton Brasil will collaborate with its market know-how regarding glass packaging.

The post-graduation students will also be able to count on the Espaço Perfume Arte + História, inaugurated this year, by Faculdade Santa Marcelina and O Boticário. In this study of scents, students will broaden their knowledge and have practical contact with more than 100 national and international brands which are part of the history of perfume.

About Givaudan

Givaudan, the house of fragrance of Swiss origin and world leader in the scent and fragrance industry, is the creator of worldwide successes such as “Angel,” “Armani Code for Him,” “J’Adore,” “L’Air du Temps,” “Le Male,” “Opium” and “Prada Infusion d’Iris.” In addition, Givaudan has been present in the Brazilian market since 1927 and is active in 46 countries.

About Wheaton Brasil

Wheaton Brasil is a national leader in the production of perfume packaging, cosmetics and pharmaceuticals, and is one of the world’s five largest installations specialized in this segment. The business has twice won the WorldStar Award, one of the most important awards in the packaging sector.

More press information:

A.Maradei Comunicação –  55 11 2978.6283 -   www.amaradei.com.br

Priscila Ventura – priscila@amaradei.com.br

Felipe Rodrigues – felipe@amaradei.com.br

Ane Maradei – ane@amaradei.com.br

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